Helaba Annual Report 2016
Annual Report 2016

Corporate Strategy of Helaba

A credit institution organised under public law, Helaba has the long-term strategic business model of a full-service bank with a regional focus, a presence in carefully selected international markets and a very close relationship with the Sparkassen organisation. Central to Helaba’s business model are its legal form as a public-law institution and its status as part of the Sparkassen-Finanzgruppe, with which comes membership of the latter’s joint liability scheme offering institutional protection and its system of sharing tasks between the Sparkassen, the Landesbank and other S-Group institutions. Also highly significant are its ownership arrangements – it continues to be largely owned by the Sparkasse organisation – and its retention and expansion of activities in S-Group and public development and infrastructure business.

Helaba’s strategic business model centres on the three business units: Wholesale Business; S-Group Business, Private Customers and SME Business; and Public Development and Infrastructure Business. Stable, long-term business relationships with its customers are one of Helaba’s hallmarks.

Helaba follows two distinct sales approaches in wholesale business. One addresses product customers from the various product areas. The other, which spans all products, focuses on target customers in the major companies and upper SME segment, institutional customers, selected international customers, German municipal corporations and German central, regional and local public authorities.

The main objective of Helaba’s S-Group Business, Private Customers and SME Business unit is to continue to build on its position as the leading S-Group bank for the Sparkassen in Germany. Helaba’s Public Development and Infrastructure Business unit administers public development programmes for the State of Hesse through Wirtschafts- und Infrastrukturbank Hessen (WIBank).

The Bank’s head offices are situated in Frankfurt am Main and Erfurt, and it also has branches in Düsseldorf, Kassel, London, New York and Paris. The organisation also includes representative and sales offices, subsidiaries and affiliates. The Helaba Group is organised into discrete divisions for operational and business control purposes, meaning that all product, customer and service units are managed on a Group-wide basis.

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